The most efficient way to produce anything is to bring together under one management as many as possible of the activities needed to turn out the product.

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Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

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Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

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Management by objective works - if you know the objectives. Ninety percent of the time you don't.

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Plans are only good intentions unless they immediately degenerate into hard work.

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The productivity of work is not the responsibility of the worker but of the manager.

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In the next economic downturn there will be an outbreak ofbitterness and contempt for the supercorporate chieftains who pay themselves millions. In every major economic downturn in U.S. history the �villains� have been the �heroes� during the preceding boom.

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A young person entering the work force in 2000...has almost no chance of working for the same company even a decade hence. In this world people must take responsibility for their own futures. They cannot simply count on ascending a career ladder.

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The only profit center is the customer.

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